With IGNiTE, you get ideas, concepts, and consumer feedback . . .

all in one short week!  We use a flexible, turnkey process that yields actionable results.  You arrive on Monday seeking ideas and leave on Friday with high-quality, tested solutions to put into action -- and you’ll have fun and build team spirit along the way!


A Sample Process:

Prior to kicking off any project, we conduct a thorough needs assessment and create a detailed proposal of the process we believe will best address your needs. 


This is a sample process only, yours may be different.


 

Deliverables include:


  1. ✴Hundreds of new ideas - some for immediate implementation and others to fill the pipeline

  2. ✴Stakeholder tested written concepts of the top ideas

  3. ✴A common understanding of existing research and current market trends

  4. ✴A newly energized team where all members have contributed and bought into the plans they will implement


In one short week you get clear, succinct concepts that have been tested for relevance and edited using consumer input.

Monday

Creativity training, research, and trend review

  

Tuesday

Creative ideation and idea clustering

  

Wednesday

Criteria setting, idea selection, development of concept outlines Overnight: our writer and artist create concept exhibits

   

Thursday

Focus group testing of new concepts

   

Friday      

Re-write lead ideas

Option to take lead ideas to online quantitative testing